sera® Products


Please, note: if you have troubles adding items to the PayPal shopping cart make sure you don’t use a pop-up blocker, as “add to cart” opens a PayPal shopping cart window. If it says the website is down, the problem is with an old PayPal cookie stored by your browser. We have updated the website with new encryption (hence the https) but if you have used the site before, the old cookie conflicts with the new security and returns an error. Clear your cookies and the problem is fixed.
Cheers, Stephan!

Travel upcoming!

I am heading to the Catfish Study Group Annual Convention in Wigan, UK from Mar 12-19, 2025. Hope to see many of my fellow Friends there!

After that we go to the Global Pet Expo show in Orlando Mar 25-30, 2025. As always, no shipping during my absence, but your orders ship ASAP after my return.


Please select from these categories:
sera® Nature Foods
sera® Quickfilter
sera® Filter Media
sera® Substrates
sera® Specialty Dry Goods
sera® Botanicals


US and Canadian customers, see terms for shipping rates.
For all other countries, please,
Email me first to receive a shipping quote for your order.
Note, foods may not be shipable to all countries.


Last modified: August 22, 2022 at 3:01 am